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Guido Bortoluzzi, Marco Balzano

Strategic Agility in Dynamic Business Environments

Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. But what are the theoretical origins of this pa…

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New Frontiers of Customer Strategy

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of ma…

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EUR 214,07* Aktueller Preis: EUR 214,07

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